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Sweden pavilion at Expo 2010
The Sweden pavilion at the 2010 Shanghai Expo was situated in Zone C of the Pudong Expo site, surrounded by other Nordic and European country pavilions. The 3000 square-meter pavilion was designed by Swedish architectural firm Sweco according to the Swedish theme of “The Spirit of Innovation”. The total budget for the Swedish pavilion was around 150 million SEK, slightly more than half of which was contributed by the Swedish business sector. Commissioner General for the Swedish pavilion was Annika Rembe. Construction of the Swedish pavilion began on the April 20, 2009 and the pavilion was officially inaugurated on May 1, 2010, the day of the World Expo’s opening.
==Themes==
The overall theme of the Swedish participation in the Shanghai Expo 2010 was “The Spirit of Innovation”. The architecture of the pavilion, the exhibition, and the activities hosted by the pavilion during the Expo were all grounded in this theme. With the official keywords sustainability, innovation and communication, this theme aimed to showcase Sweden as a nation of problem solvers, specifically in the sphere of urban environment and the quality of everyday life. According to General Commissioner Annika Rembe, the pavilion showed how Sweden has managed to develop so far, stressing Swedish ways of working, especially cooperation and a faith in creativity. One of the most important symbols for the Swedish pavilion was the cartoon character Pippi Longstocking. According to exhibition designer Carin Lembre, in order to be innovative like Alfred Nobel, you need to be creative like Pippi Longstocking. “The Spirit of Innovation is created when, like Pippi, you dare to be brave, dare to try new ways of thinking and dare to make mistakes.”
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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